In 2019, ROAR Organic had just launched in Canada and wanted to build awareness among its target audience. I was tasked with concepting a social media video campaign to introduce the brand and highlight its benefits as a healthy hydration option. I developed the #WHYIROAR campaign, a 4-part video series featuring authentic stories from influencers and athletes. From concept and storyboarding to budgeting, scripting, and production, I managed every aspect of the project to bring the campaign to life.