At the end of the year when many restaurants reevaluate their payroll providers, we were tasked with creating a campaign for 7shifts Payroll in a crowded, competitive market. Unlike generic systems built for corporate environments, our message focused on empathy and understanding: restaurants operate on their own rhythm. We built the campaign around the idea that 7shifts Payroll speaks the language of restaurants—a platform created by restaurant people, for restaurant people, designed to handle the unique financial flow of the industry.