No, not that NRA. For the 2025 National Restaurant Association Show, our goal was to drive multi-product brand awareness among existing customers and new audiences in Chicago. To do this, 7shifts activated a citywide campaign that included a customer appreciation event, a co-hosted boat cruise with Square, geo-fenced digital ads, connected TV placements, OOH wild postings, bus brand activations, a mixer, and partner booth experiences. The campaign delivered strong results with a +23% increase in new users and a +24% lift in branded search during the show period.